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The Star - 22/03/97

September 3, 2002

Engages for e-Enablement Solution

(KUALA LUMPUR, Monday): The Asian Strategy and Leadership Institute (ASLI) unveiled its new website ( at its headquarters this morning. The revamped and e-enabaled website will now allow ASLI's clients to make online reservations and payments for ASLI's seminars and conferences.

ASLI President, Mirzan Mahathir, also announced that it has engaged Sdn Bhd to develop and implement an e-enablement and interactive marketing solution. The development and consulting services agreement was signed between Mirzan and Ian Buchanan, Chairman of Sdn Bhd. Also present at the event was ASLI CEO Dato' Dr. Micheal Yeoh and Leng Kean Meng, CEO of Sdn. Bhd.

" has done a great job in the redesigning and revamping of ASLI's corporate website with quantum improvements in its visual appeal, navigation and user interface" said Mirzan who added that ASLI has also added e-enablement functionalities such as customer relationship management modules that will be integrated with its business operations, and an enterprise content management system to allow easy and centralised updating of information and website.

Towards the vision of becoming a regional Think-Tank, the e-enabled site also includes features such as access to ASLI's repository of research documents and past conference papers, the ability to service requests for new account openings and a web-based forum for discussion and exchange of ideas among selected ASLI's members.

According to Mirzan, this new website marks another milestone in ASLI's continuous quest to better serve its partners. "With the Internet providing an efficient channel for communication, interaction and collaboration, ASLI will increasingly e-enable its operations in the electronic exchange of business and operational information between ASLI and its clients and speakers" said the ASLI President.

Besides having both the qualifications and experience in delivering the core applications in a build, implement and host approach, will also be providing value added services such as interactive marketing and branding campaigns throughout its network of over 80,000 corporate members.

Mr Leng Kean Meng, CEO of Sdn Bhd said, "as more companies are leveraging on digital technologies to drive performance improvements throughout the enterprise, e-enablement is absolutely crucial for organizations to achieve superior financial performance and to improve long-term shareholders' value." He added that the emergence of web services technologies and companies such as will eventually assist firms to enhance their effectiveness, revenue and value-added services while at the same time reduce costs.

ASLI is a not-for-profit independent Think Tank that promotes leadership, strategic thinking and bilateral business partnerships. Its mission is to help organizations enhance leadership and strategic capabilities through the interchange of ideas, information and knowledge. Since its inception in 1993, ASLI has continuously engaged in the research and implementation of strategic leadership programmes, publications, conferences, CEO membership forums and international business missions, befitting its aim to become a knowledge channel. Over the years, ASLI has also been recognized as a premier conference organizer and think tank providing platforms for the best minds to discuss issues of strategic importance to government and business. ( and ( are Internet properties of Sdn Bhd, a system integration and e-enablement company that was established in 1996.'s aim is to enhance its clients' long-term shareholders value through e-enablement engagements, effective usage of the Internet for marketing & communications and leveraging of digital technologies to drive performance improvements throughout the enterprise. is offering corporate web-hosting at no charge and is currently hosting almost 6,000 websites and about 80,000 mailboxes for the employees in those companies. Its growth has been rapid and continues at about 30% per month. For further enquiries please contact Ms. Clairmont Kok at (03) 4270 2898 or Email:


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