Email was and is still the most popular online service around
the world. So it´s obvious that from the beginning marketers
wanted to use Email for delivering advertisement.
There are basically two ways of Email advertisement;
A newsletter ad is embedded into the content of a newsletter that
users have subscribed to a specific topic. With HTML-based newsletters
advertisers are able to display buttons, banners, skyscrapers even
flash animations. If the newsletters are only text-based, you can
write texts to announce your product or service.
The main part of the newsletter still remains the content. A segmentation
can be done with the target group of a specific information (automotive,
Stand Alone HTML Emails
A much higher impact have Stand-Alone Emails. Here the users have
agreed to receive special emails that contain only advertisement.
There are additional targeting possibilities for psycho-demographic
information and interest groups. Stand-alone Emails are highly suitable
for direct marketing campaigns to drive traffic to a landing page
but also if the registration form is directly integrated into the
As there has been long discussions going on in the indutry about
Spam and unwanted Emails it is more than ever important to run stand-alone
Emails only on permission-based lists where users have given their
explicit consent to receive prmotional Emails iRepublics.com can
offer you such placements with INM our network of over 10,000 domain
names & 100,000 email adresses.
Email marketing and Email advertising
is very different from other online advertisement and requires
special knowledge on text, graphics and technical set up. Our
experienced staff will be happy to assist you here.
are these advertising types suitable for?
Both branding and direct marketing campaigns can effectively be
done by Emails. Good results can be achieved with newsletters and
even better with stand-alone Emails by additional segmentation.
can I book these types of advertisements?
By contacting iRepublics.com.
are the user’s technical requirements?
None, user has to be on-line to see HTML ads or click on creatives.
is the technical Reach?
No limitations depending on type of content features.
are the evaluation possibilities?
Number of delivered Emails; number of opened Emails, number of clicks
per links in Emails, conversion rates, etc.
are the Advantages of these advertising forms?
One of the most effective way of online advertisement,